[Image: Walker Art Center Rock The Garden graphic identity, 2012]
The design of the mark is intentionally obscure and a little enigmatic: a monolithic form that distorts itself and confuses the eye. This effect is created by the logo’s morphing “fill” of overlying stripes and dots—internal elements that shift and turn, creating a unique combination of moire patterns and visual noise for every application. In certain iterations it appears that the logo is destroying itself, in others the forms suggest overlapping floral patterns. This kind of primal essence—sometimes pretty, sometimes violent—added to the strangeness of the identity.