As our conditions of labour as cognitive workers have changed, morphed from the design studio to the atomised precarious freelancer, the ability to oversee a daring or critical design has been banished. Instead, we work as bees, each producing a tiny fragment of the whole. In this position as a worker, we cannot hold any critical control over the work we produce, just enact the formulations of other workers, the workers who piece together polls and focus groups, who brainstorm slogans or typefaces….
The dialogic image has become the weaponisation of ridicule; the designer has become a postfordist saboteur of the industrial process, and the ever-present spectre of sabotage as the unspoken clot of class-war clogs another artery of capital.
loading…